Posted on October 09, 2012 by .(JavaScript must be enabled to view this email address), in Non-Profit, (0) Comments

As an award-winning creative agency, we are pleased to announce that applications are being accepted for our 2013 Pro Bono Publico grant.

Posted on June 15, 2012 by .(JavaScript must be enabled to view this email address), in Public Relations, (0) Comments

I really enjoyed the recent blog on “7 things journalists wish PR pros knew about pitching” bit.ly/Kqgo8i. I’ve been on both sides of that one. Before I opened the agency, I was a journalist back in my hometown of Chicago. First with a local newspaper, the political beat no less, and later with a number of trade publications and journals focused on technology.

I think there’s a necessity for a blog on the “7 things clients need to know about PR.”

Posted on April 25, 2012 by .(JavaScript must be enabled to view this email address), in (0) Comments

I just learned a good friend has untreatable, inoperable brain tumor. Yes, that needs a minute to process.

Posted on February 06, 2012 by .(JavaScript must be enabled to view this email address), in How To, Planning/Research, (0) Comments

I overheard a conversation recently about how to invest in marketing. I thought “Oh, no!” With encouraging signs in the economy, every account executive on the planet is making a pitch for your dollars. Some of them are good, damn good.

Posted on January 28, 2012 by .(JavaScript must be enabled to view this email address), in Non-Profit, Public Relations, (0) Comments

BROOKSLACAYO works with many non-profit organizations in Florida and nationwide. Over the past few years, we've been mindful of the economics and excelled at focusing on the most pressing need and developing THE program that would generate the greatest ROI.

As we see signs of economic recovery, the non-profit sector can benefit by focusing on key Public Relations best practices.

Posted on December 29, 2011 by .(JavaScript must be enabled to view this email address), in Agency Life, (0) Comments

Andres and I have been discussing relevance, as in “We need to be more relevant in 2012.” I couldn’t agree more. And so does the rest of the world for that matter. Too many have been recycling the same old and it is really starting to be annoying.