Posted on November 10, 2011 by .(JavaScript must be enabled to view this email address), in Marketing, Planning/Research, Social Marketing, (0) Comments

It’s safe to say, we’ve all heard Buzz Lightyear’s famous catchphrase…”To infinity and beyond!” Experts say “Buzz is showing everyone he can do the impossible and cross horizontal and vertical asymptotes.” I’m no mathematical wiz, but in my professional opinion, Buzz’s motto, accompanied by his projected wings and raised fist, is his way of preparing to rise to whatever occasion presents itself.

So where am I going with this? I’m glad you asked…

Posted on February 01, 2011 by .(JavaScript must be enabled to view this email address), in Agency Life, How To, Marketing, Trends, (0) Comments

Among my New Year's resolutions is to write a blog weekly. OK, OK... monthly. I agree that is more realistic. So here we are on February 1, after 5 p.m., and I've already blown that resolution.

Posted on December 01, 2010 by .(JavaScript must be enabled to view this email address), in Branding, Marketing, Trends, (1) Comments

Before you get into “holiday mode,” consider this: In volatile markets, it can be necessary – even urgent – to reposition a product line, a brand, maybe even the entire company.

Posted on December 29, 2009 by .(JavaScript must be enabled to view this email address), in Marketing, Planning/Research, Trends, (0) Comments

Before the recession hit, digital and interactive technology advances were beginning to change not only the way we communicate with our customers and prospects, but the messages themselves. During the recession, the economy certainly slowed the adoption of "new media," giving many a chance to experiment with it, learn, and understand its business value. Now that the economic prognosticators proclaim that the recovery has begun, I predict that the adoption of new media will pick up the pace in 2010.

Posted on November 10, 2009 by .(JavaScript must be enabled to view this email address), in Advertising, Marketing, (0) Comments

I don't know about you, but every time November 1st rolls around, I cannot stop thinking about Thanksgiving until the holiday arrives. That is 26 days of turkey on the brain! I look forward to that overly full feeling from too much Thanksgiving goodness. What a glorious holiday revolving around family and food!

Posted on October 29, 2009 by .(JavaScript must be enabled to view this email address), in Marketing, (0) Comments

"Do you have a business card that I can have?" "No, I ran out earlier. So Sorry!" WHAT?! This should not be happening at business networking events. If more 95% of the people are there to do business and make new connections, then a person should never have to hear the "no business card" response. Business cards could possibly be the most vital item when attending or exhibiting at an event.