Posted on December 01, 2010 by .(JavaScript must be enabled to view this email address), in Branding, Marketing, Trends, (1) Comments

Before you get into “holiday mode,” consider this: In volatile markets, it can be necessary – even urgent – to reposition a product line, a brand, maybe even the entire company.

Posted on September 23, 2010 by .(JavaScript must be enabled to view this email address), in Branding, (4) Comments

In never fails to amaze me the things that pop into my head in the morning, as I get ready for the day. Synapses are firing – rat-a-tat-tat – as ideas, to do’s, and OMG’s flash before me.

Posted on July 29, 2010 by .(JavaScript must be enabled to view this email address), in Agency Life, Branding, (1) Comments

My first post about things that I love: futbol and branding and since the 2010 World Cup in South Africa just happen I think its the perfect time to talk about futbol and branding. In 2002 while visiting my aunt in Barcelona and backpacking through Spain, I had the experience of going to a FC Barcelona game at Camp Nou. Little that I knew about the history of the Club and its branding. I have to say that I got to see great players such as Rivaldo, Riquelme, Kluivert, Saviola, Luis Enrique to name a few!

Posted on June 29, 2010 by .(JavaScript must be enabled to view this email address), in Branding, (0) Comments

Virtually anybody with a connection to the Internet can set them self up as an expert. Case in point: Individuals with Flip video are producers, their theatre of choice being YouTube. We'd all agree some are better than others.

There seems to be a similar bandwagon to jump to when it comes to branding. Everybody's an expert.

Posted on November 05, 2009 by .(JavaScript must be enabled to view this email address), in Branding, (0) Comments

Jimmy Buffett... now there's a master marketer that gets "brand" if ever there was one. He figured out a long time ago that a logo is not your brand. It's not even the starting point to build a brand. Building a brand is an ongoing, elegant blend of strategic thinking and meeting the needs of the target market.