, in Agency Life, How To, Planning/Research, (0) Comments
By most accounts, 2010 sucked. For some, on an epic scale.
Still, many managed to find good jobs, buy houses; others started businesses, ran various marketing campaigns, or successfully rebranded their companies.
Suffice it to say we made it through and stand ready to embrace the hope and opportunity that a new year always promises. You have to admire the resilience of the human race.
, in Branding, Marketing, Trends, (1) Comments
Before you get into “holiday mode,” consider this: In volatile markets, it can be necessary – even urgent – to reposition a product line, a brand, maybe even the entire company.