http://www.brookslacayo.com/index.php? All Weblogs including News for Brookslacayo en slbrooks@brookslacayo.com Copyright 2010 2010-08-31T18:48:26+00:00 I Quit. Done with it. Not going there any more. It's a waste of my time. There's no return. Tired of the drama. That's right. Enough already.
Uncategorized 2010-08-31T17:48:26+00:00 BROOKSLACAYO President, Sandra Brooks, will be among the expert panelists addressing the topic of "Revolutionary Changes in Sales and Marketing Strategies" at the SBRN general membership luncheon, August 26, 2010, 11:30 - 1:15, at the Southpoint Marriott. 2010-08-02T15:40:13+00:00 My first post about things that I love: futbol and branding and since the 2010 World Cup in South Africa just happen I think its the perfect time to talk about futbol and branding. In 2002 while visiting my aunt in Barcelona and backpacking through Spain, I had the experience of going to a FC Barcelona game at Camp Nou. Little that I knew about the history of the Club and its branding. I have to say that I got to see great players such as Rivaldo, Riquelme, Kluivert, Saviola, Luis Enrique to name a few! Agency Life, Branding 2010-07-29T18:20:43+00:00 Back in May I read an article from Advertising Age that really stuck out in my mind and I have been on a cause-marketing kick ever since. It is wonderful how social media is being used to promote and bring awareness to cause marketing campaigns. I believe it is all of our responsibility to help one another to survive in this world and those who have taken the first step are inspirational.

Social Marketing 2010-07-21T13:27:55+00:00 Lately, all the buzz is about measuring the effectiveness of social media marketing. What is the benefit of all these new channels or do they simply fragment media into unmanageable chaos? Social Marketing 2010-07-08T16:34:17+00:00 Virtually anybody with a connection to the Internet can set them self up as an expert. Case in point: Individuals with Flip video are producers, their theatre of choice being YouTube. We'd all agree some are better than others.

There seems to be a similar bandwagon to jump to when it comes to branding. Everybody's an expert. Branding 2010-06-29T17:31:50+00:00 We are excited and pleased to announce our relocation to 7563 Philips Highway, Suite 601, Jacksonville, FL 32256, effective May 1, 2010. The telephone number remains the same: (904) 636-5085.
The larger office increases the agency's capacity and capability to expand the range of services offered by providing space for additional team members and other resources. News 2010-05-03T20:52:00+00:00 I was exhausted last night after the day of moving in to our new office. The "moving" part was straightforward... move boxes, furniture, and client files from Point A to Point B. The "in" part, as in "moving in," now that's always a bit more challenging. Agency Life 2010-05-01T13:05:54+00:00 We love our interns. Over the years, we've met some amazing individuals whose aspirations for creative greatness I'm sure will be realized either with BROOKSLACAYO (yes, sometimes interns turn into employees) or another house. Conversely, our interns give us high marks for providing real-world, out-in-the-world experience. Agency Life 2010-02-15T21:27:13+00:00 BROOKSLACAYO is very pleased to announce that the recipient of its 2010 Pro Bono Publico Grant is We Care Jacksonville. Its mission is to serve the uninsured, low-income residents of Duval County with health care services. News 2010-01-26T16:24:11+00:00

Before the recession hit, digital and interactive technology advances were beginning to change not only the way we communicate with our customers and prospects, but the messages themselves. During the recession, the economy certainly slowed the adoption of "new media," giving many a chance to experiment with it, learn, and understand its business value. Now that the economic prognosticators proclaim that the recovery has begun, I predict that the adoption of new media will pick up the pace in 2010. Marketing, Planning/Research, Trends 2009-12-29T16:10:25+00:00 The public relations profession has really transformed in 2009 with the adoption of social media for business communication and the evolving utility of a great web presence. We now have more avenues to manage client messages and to strengthen and grow the associated brands. Change is sometimes overwhelming and the rapid rise of social marketing may leave some timid and unsure, but there is still time to learn and develop as the technique evolves. As a PR practitioner, I'm excited for the chance to shape the changing face of mass communications. Public Relations, Social Marketing 2009-12-22T15:56:29+00:00

As you address holiday cards to clients, prospects, colleagues and professional acquaintances, consider that despite all the press to the contrary, just maybe direct mail does indeed still work. Admit it. You look forward to this time of year to exchange calls and emails that reconnect you with those you haven't seen in a while. Have you ever noticed that generally this happens AFTER the cards are sent? Advertising 2009-12-08T20:40:36+00:00

We are honored to have had the opportunity to donate more than $40,000 in agency work to the benefit of 10 Jacksonville non-profit organizations in 2009. As an award winning boutique agency, we are deeply committed to contributing our stewardship to the mission-based community by providing high quality work completed by seasoned professionals to the greatest extent possible every year. Graphic Design, Non-Profit 2009-11-12T21:12:43+00:00 After implementing the right design and technology, we have launched our new and improved website! We are committed to staying relevant and up-to-date on innovations that increase value to our clients. Our new site has been completely rebuilt to enhance the experience of viewing our work. Web Design 2009-11-12T19:57:44+00:00 We are honored to have had the opportunity to donate more than $40,000 in agency work to the benefit of 10 Jacksonville non-profit organizations in 2009. As an award winning boutique agency, we are deeply committed to contributing our stewardship to the mission-based community by providing high quality work completed by seasoned professionals to the greatest extent possible every year. News 2009-11-12T16:39:31+00:00 The holidays are fast approaching and our harried lives are becoming even more hectic as we prepare to celebrate with family and friends, and others who touch our lives and make our world more meaningful... like our professional family. Agency Life 2009-11-10T22:06:23+00:00
I don't know about you, but every time November 1st rolls around, I cannot stop thinking about Thanksgiving until the holiday arrives. That is 26 days of turkey on the brain! I look forward to that overly full feeling from too much Thanksgiving goodness. What a glorious holiday revolving around family and food! Advertising, Marketing 2009-11-10T15:35:35+00:00 There is never reason for the residents of Jacksonville to say that there is nothing to do in this town because there is almost too much going on. If you find yourself with a clear calendar and you are looking for some events to spice up your life, then there is an answer for you - ExperienceJax.com! How To 2009-11-10T12:19:06+00:00
Social media is everywhere and there is no way to get around it at this point. You have to pick and choose what areas work best for you and especially for your workplace. You can find BROOKSLACAYO on Facebook, LinkedIn and Twitter. Social Marketing 2009-11-10T12:14:13+00:00
It is no surprise to me to see that Hispanics already have the social media market covered. Hispanic culture identifies itself by staying closely connected with family and friends and that is very easy to do with the many social platforms available to us. Take a look at this study for actual statistics and results! Social Marketing, Hispanic Marketing, Web Design 2009-11-09T16:01:06+00:00 Here are some tips and simple rules you should follow when networking. Being prepared is the cool thing to do and will only make you look more professional in a business environment. Show your confidence and it will help you be more approachable! How To 2009-11-09T12:41:03+00:00 Jimmy Buffett... now there's a master marketer that gets "brand" if ever there was one. He figured out a long time ago that a logo is not your brand. It's not even the starting point to build a brand. Building a brand is an ongoing, elegant blend of strategic thinking and meeting the needs of the target market. Branding 2009-11-05T20:18:03+00:00 We like to keep our space timely and relevant too. So, over the next couple of weeks we're going to be doing a little of this and a little of that to spruce up the place. Agency Life, Uncategorized 2009-11-05T19:50:48+00:00 There is a well-known anecdote about Kellogg's and Post. During the Great Depression, cereal was still a new commodity and many didn't accept it as an alternative to other breakfast foods. Post cut its advertising budget and other expenses. Kellogg's doubled its advertising budget and expanded its promotional efforts. Kellogg's profits increased 30% and 80 years later, no other company has been able to unseat the King of Corn from its leadership position. Advertising 2009-11-05T19:00:07+00:00
Facebook's popularity has not died down, it just keeps rising and there are more applications and things to play with everyday. It's kind of ridiculous, but I enjoy it like everyone else. Social Marketing 2009-11-05T13:56:53+00:00 Has anyone ever heard of Who, What, When, Where, Why, and How much? I think we probably learned that in high school. How To 2009-11-05T13:54:35+00:00 "Do you have a business card that I can have?" "No, I ran out earlier. So Sorry!" WHAT?! This should not be happening at business networking events. If more 95% of the people are there to do business and make new connections, then a person should never have to hear the "no business card" response. Business cards could possibly be the most vital item when attending or exhibiting at an event. Marketing 2009-10-29T16:21:01+00:00 Rescue Marketing. That's what we call the phenomenon that brings individuals to our shop looking for a fix for some marketing thing that is very broken. Trends 2009-10-27T19:39:35+00:00

BROOKSLACAYO announced today that it has been selected as a winner in the 2009 American Graphic Design Awards, presented by Graphic Design USA and sponsored by NewPage Corporation. The agency received three awards in the categories of brochures, promotions/invitations, and direct mail for Keystone Behavioral Pediatrics, The Ritz Chamber Players, and BROOKSLACAYO. News 2009-09-30T19:04:04+00:00